From Farm Boy to Tech Exec to Founder

I needed a vinyl cutter cable in a remote South African village for a business I was starting.

So I downloaded a schematic from the glacial African internet and went to a grease-caked township mechanic and convinced him to let me dig through his box of junk cables.

I found one, took it back to our village, and rewired it to match the schematic. It worked, the vinyl cutter worked, business started. ✊

I’m an ex Meta IC7 Product Designer and worked on Instagram and Oculus. Also ex Head of Design at Cameo and Greenfly.

Now I build products that bring out the best in humanity. And make evidence-based content on business science.

I live in Mountain View, CA with my wife Irene Cho.

What I Believe

Combining altruism and capitalism will unify the planet and continue strong economic growth

We need people who love service not celebrity, who love purpose, not popularity

Removing barriers to entry for AI will power the next generation of successful tools

Effectiveness is the new currency, and transparency is the differentiator

Who I Am

My 16personalities type is the Protagonist (ENFJ-A)

I’m a cancer survivor. I was diagnosed with mucoepidermoid carcinoma when I was 18 and had 3 months to live. I’m now 20 years in remission

I love solving complex problems and never give up

I grew up poor in the Kansas countryside, lived 10 years in South Africa and Los Angeles, and recently moved to San Francisco