Constraint is competitive advantage.
Shipped to 3B+ people at Meta
How to do a lot
with a little.
Business
Tech
Ex Meta and Cameo
4.9
Took Cameo’s App Store rating from 3.6 to 4.9 in 6 months as Head of Design
What I’m building
Tools for people in motion
You
How are you shipping this fast with no funding?
Matthew Schuler
Constraint is the product strategy
You
How does that work?
Matthew Schuler
Less money = fewer people = clearer decisions
You
That’s either brilliant or insane
Matthew Schuler
Probably both
Sol
A platform where orgs track real effectiveness and supporters fund what actually works.
mCoach
Build programming as easy as writing a note.
mTimer
AMRAP, EMOM, HYROX, for time, and more. Pacing and progress.
HYROX Tracker
Pathways
Badass skillsmaxxing apps.
Believe
Down but never out
Get up.
Resilience
6:00 am
Coffee, training, building
2026
Believe
Better is possible
Clear eyes.
Hope
Overview
+4 new
23 insights
16 Key Events
5 General
2 External
Believe
Face reality
It’s messy. Face it, no matter how challenging.
Data
• Earth Data
• Ocean Data
• Life Data
Believe
Dirty hands
Feel alive.
Action
Crisis
Food Insecurity
300 million people face severe food insecurity
Believe
Bring some light
Radiate. Take it in.
Beauty
Team
New
3 new ideas
From 3 team members
Content
Entrepreneur’s mind.
Athlete’s body.
Artist’s heart.
Founder, Ex Head of Design
Meta, Cameo, Greenfly, Sol
Everything you want to know
What content do you consume?
I watch a bucket of science YouTube like Veritasium and Astrum.
Currently reading The Oxygen Advantage.
Fav films are Ford v Ferrari, F1, and The Big Short.
Fav shows are Stranger Things, Severance, Silo, Fringe, and Elementary.
Who are your role models?
Real people: right now Nick Bare and Alex Hormozi.
Fictional: gotta be Robin Hood.
What did you do in the tech industry?
In my 20s I delivered AIDS meds in South Africa and did disaster relief in various parts of the world.
Then I joined the tech industry and rose the ranks to become Head of Design at Cameo and Greenfly. Then was recruited by Meta.
Didn’t love it there, so now I run my own companies.
What is EMABAH?
EMABAH is what I call my side projects, mostly apps. Learn more here.
What is FitNerds?
I became fascinated with biology and how the human body functions and performs, so FitNerds is my company for coaching high performers.
Matthew Schuler