You're a badass.
Evidence-based business science.
Shipped weekly to 3B+ people
4.9
Took Cameo’s App Store rating from 3.6 to 4.9 in 6 months as Head of Design
What I’m building.
Bring out the best in humanity
You
How do you do all this?
Matthew Schuler
Constraint is the product strategy
You
How does that work?
Matthew Schuler
Less money = fewer people = clearer decisions
You
That’s either brilliant or insane
Matthew Schuler
Hopefully both
Sol
A platform where orgs track real effectiveness and supporters fund what actually works.
mCoach
Build programming as easy as writing a note.
mTimer
AMRAP, EMOM, HYROX, for time, and more. Pacing and progress.
HYROX Tracker
Pathways
Badass skillsmaxxing apps.
About
Farm boy to founder.
Remote village. I needed a vinyl cutter cable for a business I was starting.
I downloaded a schematic from the glacial African internet, went to a township mechanic, and convinced him to let me dig through his box of junk cables.
South Africa
6:37 am
Near Kommetjie South Africa
2009
About
Get your hands dirty.
I found one, took it back to our village, and rewired it to match the schematic. It worked, the vinyl cutter worked, business started. ✊
South Africa
Month 1
+104 new
2,331 orders
16 Africa
5 USA
2 Europe
About
It’s fixable.
I got cancer at 18 and beat it with nutrition. I learned that things are fixable. Then traveled the world solving important problems and climbing the ranks in the tech industry.
Los Angeles
• Disaster Relief
• Riot Rescue
• AIDS Medication
About
Bring out the best in humanity.
Now I’m focusing my 40s-100s on building products that bring out the best in humanity. And I make evidence-based content on business science.
Earth
In Progress
Marine Data Collection
In and out
About
Previous cred.
I’m an ex Meta IC6 Product Designer and worked on Instagram and Oculus. Also ex Head of Design at Cameo and Greenfly.
I live in Mountain View, CA with my wife Irene Cho.
Bay Area
Content
Business Science.
I make content on evidenced-based business science.
Founder, Ex Head of Design
Meta, Cameo, Greenfly, Sol
Everything you want to know.
Do you use AI?
I use AI to code, not create.
I use Cursor and Claude to build apps, but have not been impressed with their creative ideas or execution on any level whatsoever. So my content and branding is all me.
What's your position on AI?
AI has been solid since the 90s when we shifted away from hand-coded rules, and toward learning from data. Gaming loved it. Enemies that can adapt to your choices rather than just run a script.
AI has been getting better since then. Let’s take protein-folding for exampe.
60 years of structural biology using X-ray crystallography, cryo-EM, and NMR had resolved 300,000 structures. The process often took months or even years per protein and relied on expensive equipment.
After AI started helping, we’ve gotten to 240 million structures in the last 3 years. AI helps the same way computers helped when they came out. A lot.
What did you do in the tech industry?
In my 20s I delivered AIDS meds in South Africa and did disaster relief in various parts of the world.
Then I joined the tech industry and rose the ranks to become Head of Design at Cameo and Greenfly. Then was recruited by Meta.
Didn’t love it there, so now I run my own companies.
Matthew Schuler